our team

Ed Bodensiek

CO-Founder and CEO

Edwin (“Ed”) Bodensiek first founded Cravety in 2018 as a consulting firm to help clients solve business problems by applying the principles of customer experience. Clients included Coca-Cola, Marriott, CareFirst, the University of Miami, the City of Baltimore, AICPA, TEK Systems, and ICAT Logistics, among others. In 2020, together with JG Staal, Ed re-launched Cravety as a SaaS-based company obsessed with treating employees like customers.

Ed served as the first Chief Experience Officer for a major law firm in the United States, head of brand and customer experience for Select Medical (NYSE: SEM), head of communications and outreach for the Fulbright Scholar Program, the Johns Hopkins Berman Institute for Bioethics, and Junior Achievement Worldwide. HIs background also includes a presidential appointment as director of communications and outreach at the U.S. Department of Treasury.

Ed frequently consults on the future of marketing, talent brand, and customer and employee experience. He is a sought-after public speaker, trainer, and facilitator. He is the co-founder of the Customer Experience Professionals Association and Hacking HR in Maryland.